This Is Called DEFLATION! Thanks Fed!

"Ironically, the reason why so few Americans will shop this year is becase last year, discounts on popular products deepened by 30 to 40% from Black Friday prices as Christmas got closer, according to Market Track data.
So why rush when consumers now know that "must have" holiday item will only get cheaper?"

Retailers Panic: 63% Of Americans Plan Not To Shop On Black Friday 

That is called a deflationary mind set and it means that the Fed is failing miserably in creating inflation. This is a dangerous place to be if you're in the retail business.